Friday, February 23 3:30 PM – 4:00 PM
Competitive Advantage West
Engaging an audience today is more challenging than ever. Wasserman and Zoomph have joined together to deliver a powerful audience profiling platform that guides brands, properties, and talent to better understand their audiences and how to engage them. The Wasserman Unlock Platform uses proprietary technology and data via Zoomph to track 150+ audience variables across 320 million social accounts.