Digital Disruption: Strategies to Reach the Modern Fan

Friday, February 23 12:30 PM – 1:30 PM
Bill Walsh Room

With an insatiable appetite for sports, demand for access to athletes and teams has reached unprecedented levels. The evolving digital landscape bring fans closer than ever to the teams and athletes that inspire them, while organizations have more touch points than ever with consumers. Effective investments in social media, streaming, mobile, and video require extensive knowledge of what today’s fans want from their team across different platforms. Four stewards of the digital age in sports will share how their organizations are innovating to enhance the fan experience, the investments needed to be successful, and how they see the space changing in the coming years.

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