Data Mining and Analytics: Turning Insight into Action using CRM (Invited)

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Marketers have long known that creative messaging is more compelling than generic messaging, and that personalized communication increases conversion rates over impersonal communication. But how do these basic marketing principles translate onto the ticket sales floor, where outbound phone sales have traditionally been about quantity over quality, and success cannot be measured in click-through rates? This talk will elaborate on principles and practices for leveraging buyer profiles, demographic analysis, psychographic and behavioral data, and third party data enrichment to drive dynamic sales campaigns that yield measurable increases in close rates.

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