Data Driven Storytelling

These days, the best sports broadcasting and writing involve much more than background information, play-by-play recap, qualitative analysis, and summary statistics. Engaged viewers now have every bit of data at their fingertips, and sportscasters, analysts, and writers alike must be adept at blending data with the story in order to connect with their ever-more-informed fan base.

In exploring how data has forced the media to change their preparation as well as investigating techniques for synthesizing data within the context of broader qualitative information, this panel, Data Driven Storytelling, will illustrate how sportscasters, writers, and analysts explore the broad challenges of balancing increasingly-complex information while maintaining appeal to the casual fan.

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