Competitive Advantage: Sports Business Analytics – 2012

Competitive Advantage: Sports Business Analytics is a series of presentations given by sports business leaders showcasing areas in which they have used analytics to enhance business operations. Participants from four leading sports organizations will each give a 15 min presentation.

Chris Marinak, Major League Baseball – Injury Analytics

Valerie Camillo, National Basketball Association – Sponsorship Analytics (To see presentation slides click here)

Brian Lafemina & Bobby Gallo, National Football League – Team Pricing Studies & Stadium Heat Maps (To see presentation slides click here)

John Forese, Ticketmaster – Fan Prospect and Retention Modeling (To see presentation slides click here)

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