Have Your Cake & Eat It Too: Maximizing Revenue and Retention in College Football (Presented by KAGR)

Friday, February 23 4:00 PM – 4:30 PM
Competitive Advantage West

Alumni. Supporters. Students. Fans. Passion for college football runs deep, especially in the SEC. How do universities engage and retain fans while maximizing revenue? This session will explore how Mississippi State uses data and analytics to price tickets, monitor the fan experience, renew season ticket members, and engage the most loyal fans.

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