Buzz-Worthy Events: The Olympics, Super Bowl, NBA Finals and Winter Classic

With all the talk about social media and the online age, main-stage events are still a staple for most of the major leagues and teams. This panel will explore how executives, teams, and leagues think about attracting and maintaining fans and sponsors through innovative, large-scale events (like the Super Bowl, Winter Classic, and Olympics) and how sponsors are considering or reconsidering their media spends in light of the current economy.

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