Business of Sports (Presented by Reebok)

We know the business of sports has grown and evolved rapidly over the last few years, but what’s next? How do sports leagues, franchises, athletes and partners react to this evolution and run their organizations to maximize impact and value for fans and athletes, both within the stadium and outside it? Where do analytics fit in? This panel will focus on what’s top of mind across the spectrum of the business of sports – the most pressing challenges, the responses and the insights that drive them, and the direction of the industry going forward. Our panelists include the most influential names from our biggest sports leagues, ticketing, omnichannel sports commerce, player representation, and top sports brands.

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