Business of Sports

Hear from the leaders and innovators behind-the-scenes who are shaping and shifting the future of sports. Teams, leagues, and their key media partners have long been the early adopters of analytics and have often had even more success implementing “game changing” decisions based on the data. Whether maximizing ticket revenue, redefining the venue experience, or building new businesses around the sports asset, the business of sports has reshaped the experience of sports.

As the rate of change continues to accelerate, leaders in sports have adapted to stay competitive. Experts from the business sectors will share their perspectives on the areas critical to driving revenue such as: fan engagement (converting customers to ambassadors/ customers); second screen content and the potential impact of cord cutting; athletes and social media; globalization; and the rise of non-mainstream sports competing for fans’ time.

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