The Business of College Sports

It’s no secret: the world of college sports is big business. While conference affiliations have seemed to stabilize in the short term, there is always the looming specter of change, particularly in light of the College Football Playoffs, where there are only 4 spots to share amongst the Power Five Conferences. For the conferences without the influx of money associated with a major football program, there are equally tricky paths that must be navigated to ensure continued growth for their collegiate athletic programs. All of these challenges bring opportunities for firms that specialize in solving these exact types of problems. This panel will discuss how different organizations work together to ensure that universities make the most out of their business opportunities in college sports without sacrificing the needs of student athletes.

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