Business Analytics 2.0: Redefining the Sports Business

Saturday, February 24 12:00 PM – 1:00 PM
Pat Summitt Room

Industry executives who are championing the adoption of analytics in sports business will discuss the biggest opportunities and challenges to growing a business. From ticket purchase to venue experience to digital engagement, learn how the evolving data and technology landscape is redefining these leaders’ businesses and their partners’ businesses. This panel will discuss data limitations, technology investments, building an analytics team, new marketing platforms, major changes impacting sports business, and how analytics will continue to shape the industry.

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