Building a Dynasty

With salary caps, drafts, revenue sharing, and other measures, the NBA and NFL are designed to be level playing fields. Some teams have defied the laws of competitive balance by consistently delivering elite levels of performance both on and off the field. The stretches of dominance achieved by teams such as the 1990’s Chicago Bulls, the 2000’s Los Angeles Lakers and the recent New England Patriots will be the focus of this panel. The success of these teams can be attributed to a commitment to the best possible product on the field and court, combined by continually implementing innovative business strategies. We will learn from two sporting pioneers about how to build the foundations of sports franchises that not only achieve sustained success – but become dynasties.

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