Ticketmaster LiveAnalytics: Big Data and Sports Ticketing

In 2011 Ticketmaster launched LiveAnalytics, a dedicated team of statisticians, modelers, and researchers focused on providing fan and live event intelligence to sports teams and venues. The presentation highlights some of their recent research and analysis, touching on trends and best practices in fan segmentation and profiling, prospect and retention modeling, dynamic and variable pricing, secondary markets, social sentiment and mobile.

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