Beyond the Seat: Future of the Ticketing Marketplace

The decision to attend live sporting events has become increasingly complex. While some fans make last minute decisions and purchase their tickets from the secondhand market, others look to craft comprehensive experiences that extend far beyond the game on the field. Even in this day and age, there are still some who follow the more traditional season ticket holder model. These complexities have made analysis of fan behavior increasingly difficult and important as organizations seek to maximize revenues, create unique sporting experiences that outweigh the comfort of watching the games from home, and ensure that full stadiums cheer on the home team. This panel will focus on how companies have addressed these new challenges stemming from increasingly savvy consumers, while also examining how the ticket market will continue to evolve.

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