This is the third wave of enthusiasm around AI, a field of study that has been around for more than 60 years. AI 3.0 promises to get us closer to machines with human-like intelligence and change every aspect of our lives including the way we play, operate and consume sports. Is the promise of AI 3.0 real?
In an AI 3.0 era where machines would form opinions and learn continuously, how would it impact the role of humans in the sports industry? By discussing use cases where AI can enrich analysis and create opportunities for competitive advantage – such as improving “situational awareness” and player performance sustainability – we will examine what makes AI 3.0 special and how sports organizations need to think about maximizing the potential opportunity.