Analytics in Sports Business: Putting the Money in Moneyball

As fans are asked to spend more and therefore, expect more, the decision-makers behind the multi-hundred billion dollar industry are seeking new ways to improve the customer experience while driving ROI. Increasingly, analytics has become the differentiator in understanding and improving all facets of the business. Today, every aspect of the business is focused on capturing, understanding and innovating to keep fans engaged and passionate. Learn how leading executives are using data and technology to define and drive change in all areas of the sports business, including: ticketing, sponsorship, game experience, marketing and media/viewership.

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