Adidas: Wearable Tech Revolutionizing Sports Analytics


Presenters: Qaizar Hassonjee (VP Innovation, adidas Wearable Sports Electronics) and Max Reckers (President, MRC31)

Explore the confluence of technology, sports science and sports analytics. Hear how coaches are using insights from the adidas miCoach elite team system to understand the effectiveness of their training. adidas miCoach elite is a cutting edge innovation that tracks athlete movements on-field in real time, helping teams attain and maintain peak physical performance in games and training to compete and win. Athlete monitoring technology is becoming more and more mainstream, and adidas is helping to lead the charge.

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