A New Role for Machine Learning in Sponsorship Measurement

In today’s fragmented media environment, sports content across TV, web and social channels is increasing at a dramatic rate. At the same time, the technologies and approaches for measuring sponsorship value within that content have largely rem`ained the same – an analog industry in an increasingly digital world. To meet this challenge, Nervve has devised a truly unique solution for visual searches of video and imagery at scale. By leveraging machine learning, the technology discovers hidden data in any visual medium while enabling the attribution that brands and properties need to understand the earned media value of their partnerships. Nervve Co-founder and CEO Tom Slowe will share key insights around Nervve’s unique approach to visual search and how it enables a degree of speed, consistency and accuracy to support sponsorship measurement efforts.

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