1st and Goal: Football Analytics

Football is the most recent sport to begin fully embracing analytics, with new wearable data-tracking devices, an increasing shift in on field strategy, and new methodologies for scouting/salary cap management. NFL and college football teams’ ability to interpret and execute on the data collected is increasingly important to maintain a competitive advantage. Within the NFL, teams are developing analytics departments, investing in technology to manage data, and changing decision-making on fourth down. While coaches compete to keep pace with rule changes, analytics are also altering long-held beliefs of player combinations, evaluation of performance in realtime, and the value of tracking performance during practice. As analytics catch a foothold, the rush to find and capture meaning is quickly evolving for the most lucrative US sport.

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