News and Blog

Changing the Game: Big Data Helps Bring Home Olympic Gold

March 9, 2016

Within recent years, countries participating in the Olympics have accelerated their use of data and advanced analysis to inform decisions on the sports and athletes to “double down” on and put onto the world’s stage. With a deep trove of historic sports performance data and advanced analytics tools available today, NOCs are better equipped than ever to make informed decisions on resource allocation designed to result in top medal placements. Read more

Data Science Interactive: Accessible, Immersive Analytics Space at SSAC 2016

March 8, 2016

As a discipline, sports analytics is maturing—fast. Since the original MIT Sloan Sports Analytics Conference in 2007, we’ve seen extraordinary advances in how teams and leagues use data science to power their performance on the field, off the field, and in the stands. Read more

Announcing SSAC16 Live Webcast!

March 6, 2016

For those of you who cannot make it to Boston, we are excited to announce that we will again be live streaming the Conference on our YouTube channel. Read more

IBM: 5 Ways to Win with Data and Analytics in Sports

March 3, 2016

Fans are increasingly becoming more than sports consumers. They no longer just watch. They participate, analyze, critique, fantasize and take action to connect with their favorite players and teams in real-time. More and more, they are becoming true brand partners. Understanding and leveraging this new relationship is important — as important as harnessing the acceleration… Read more

Super Bowl Ads: Beyond the Big Game

February 19, 2016

Each year, the Super Bowl is the biggest and most talked about television event. As this year’s matchup between the Panthers and Broncos was the 50th Anniversary of the big game, the NFL, the city of San Francisco, and CBS (among other media outlets) poured an exceptional amount of resources into the celebration both on… Read more