2012 Annual Recap

The 6th annual conference was held from March 2-3, 2012 at the Hynes Convention Center. The attendance grew by over 50% from 2011 with 2,200 guests and a 250+ waitlist. There were 22 panels featuring 100 panelists, including representatives from the five current championship teams: Dallas Mavericks owner Mark Cuban, Manchester United F.C. CEO David Gill, Boston Bruins GM Peter Chiarelli, New York Giants Chairman Steve Tisch, and current Houston Astros GM and former St. Louis Cardinals Vice President Jeff Luhnow. The conference had multiple panels running simultaneously and covered the sports of baseball, basketball, football, hockey, soccer, tennis, and motorsports. Eleven first-time panels were introduced and addressed topics both on the business and operations of sports. Each day of the conference ended with a live B.S. Report with Bill Simmons interviewing Bill James and Mark Cuban. The ESPN show Numbers Never* Lie, hosted by Michael Smith and Charissa Thompson, was broadcast live from the conference and conversed with conference panelists Mark Shapiro, Paraag Marathe, and Bill James. The conference continued its success in attracting new, interesting and unique research papers and Evolution of Sports talks. Some new facets unveiled for this conference included the inaugural Alpha Awards for sports analytics achievement as well as the Competitive Advantage Seminar and Trade Show Business Competition. “This conference is a culmination of 30 years of my work.” —Bill James

Evolution of Sport

  • A Systematic Approach to Sports Negotiations
    Ron Shapiro,
  • Slam Force G’s: Quantifying the Force of a Monster Dunk
    Peter Scott,
  • Analytics of Sports Franchise Valuation
    Analytics of Sports Franchise Valuation,
  • ESPN’s College Basketball Power Index
    Dean Oliver, Alok Pattani,
  • The America’s Cup: Augmenting the Visual Experience of Sport
    Stan Honey, The America’s Cup: Augmenting the Visual Experience of Sport,
  • The “Athletic Brain” — What Is It and Can It Be Trained?
    Jason Sada,
  • AtomStats: Analyzing Baseball Statistics in a New Way
    Mike Attanasio, Webb Horn,
  • How New Concussion Technology Will Force Radical Change in Sports
    Chris Nowinski,
  • The Future of NASCAR Driver Development
    Paul Harraka,
  • Next Generation Sports Coaching Using Mobile Devices
    Krishna Ramchandran,
  • The Revolution in Advanced Sports Analytic Systems
    Kevin Goodfellow,
  • How to Cure Tanking
    Adam Gold,
  • Fighting with Data: Creating Statistics from Scratch in Mixed Martial Arts
    Rami Genauer,
  • The Sixth Tool: Training Baseball Pitch Recognition
    Peter Fadde,
  • Achieving Optimal Athletic Performance Through Blood Biochemistry
    Gil Blander,
  • The Power of Belief in Sports Performance Research
    Peter Blanch,
  • Automating Bill Simmons
    Robbie Allen,
  • Moving Without the Ball
    Kevin Arnovitz,
  • From 5 to 13: Redefining the Positions in Basketball (2012 EOS/Alpha Award Winner)
    Muthu Alagappan,
  • Winning Strategies for Ticket Pricing: What Secondary Market Data Does – and Doesn’t – Tell You
    Robert Stavins, Winning Strategies for Ticket Pricing: What Secondary Market Data Does – and Doesn’t – Tell You,
  • Panels

  • Fanalytics – 2012
    Jonathan Kraft, Bill Simmons, Tim Brosnan, Nathan Hubbard, John Walsh,
  • Basketball Analytics – 2012
    Basketball Analytics – 2012, John Hollinger, Dean Oliver, Mike Zarren, Jackie MacMullan,
  • Franchises in Transition
    Daryl Morey, George Postolos, Drew Carey, Paraag Marathe, Tony Reali, Rita Benson LeBlanc,
  • Baseball Analytics, Presented by Sportvision – 2012
    Bill James, Jeff Luhnow, Mark Shapiro, Scott Boras, Rob Neyer, Rocco Baldelli,
  • Coaching Analytics – 2012
    Coaching Analytics – 2012, Eric Mangini, Bill Simmons, Lawrence Jackson, Brent Barry, Daryl Morey,
  • Media Rights: Pricing, Power and Competition
    Bob Bowman, Brian Rolapp, Eric Shanks, Anita Elberse, Jon Miller, John Skipper,
  • Business of Sports: Winning Off the Field
    David Gill, Jeanie Buss, Neil Glat, Scott O’Neil, Steve Pagliuca, Jessica Gelman,
  • Live B.S. Report: Bill James with Bill Simmons
    Bill James, Bill Simmons,
  • Football Analytics – 2012
    Eric Mangini, Football Analytics – 2012, Paraag Marathe, Matt Roth, Andrea Kremer,
  • Fantasy Sports Analytics
    Matthew Berry, Peter Schoenke, Jonah Keri, Joe Bryant, Fantasy Sports Analytics,
  • Brand Equity: Valuing Sports Sponsorship
    Phil de Picciotto, Greg Via, John Brody, Lawrence Norman, Rachel Nichols,
  • Box Score Rebooted
    Bill James, John Thorn, Dean Oliver, John Dewan, John Walsh,
  • eSports: The Future of Competition
    Sundance DiGiovanni, Alexander Garfield, Sean Plott, Mike Morhaime, Stuart Saw,
  • Invited Speakers – Individual Presentations
    Invited Speakers – Individual Presentations, Joseph McNulty, Robert Stavins, Dan Rosenheck, Steve Evans,
  • Building the Modern Athlete: Performance Analytics
    John Brenkus, Michael McCann, Kevin Pritchard, Mark Verstegen, Peter Keating, Angela Ruggiero,
  • Art & Analytics of Negotiation
    Joel Linzner, Alec Scheiner, Gary Gertzog, Cade Massey, Shira Springer, Brian Burke,
  • Ticketing Analytics, Presented by StubHub – 2012
    Lou DePaoli, Brian Lafemina, Ticketing Analytics, Presented by StubHub – 2012, Danielle Maged, Jessica Gelman,
  • In the Best Interest of the Game: The Evolution of Sports Leagues
    Gary Bettman, Scott Boras, Rob Manfred, Steve Tisch, Adam Silver, Michael Wilbon,
  • Tennis Analytics
    Todd Martin, Paul Annacone, Craig O’Shannessy, Marc Stein,
  • Insider Trading: Sports Bookmaking and Gambling
    Chad Millman, Insider Trading: Sports Bookmaking and Gambling, Bob Stoll, Matthew Holt,
  • Soccer Analytics – 2012
    Drew Carey, Alexi Lalas, Marc Stein, Steven Houston, Scott McLachlan, Steve Brown,
  • Motorsports Analytics, Presented by Sportvision
    Geoff Bodine, Andy Schwalb, Hank Adams, Michael Nelson, Gary Belsky,
  • Hockey Analytics – 2012
    Peter Chiarelli, Mike Milbury, Tony Amonte, Michael Schuckers, Kathryn Tappen, Brian Burke,
  • Live B.S. Report: Cuban One-on-One with Simmons
    Mark Cuban, Bill Simmons,
  • Video

  • Trade Show Business Competition – 2012
    Neil Glat, Bill Aulet, Jim Quagliaroli,
  • Lessons from the PGA TOUR’s ShotLink system
    Steve Evans,
  • Interview with Scott Boras
    Scott Boras,
  • Interview with Jeff Luhnow
    Jeff Luhnow,
  • Interview with Alexi Lalas
    Alexi Lalas,
  • Interview Paraag Marathe
    Paraag Marathe,
  • Draft Dodgers No More
    Dan Rosenheck,
  • Fanalytics – 2012
    Jonathan Kraft, Bill Simmons, Tim Brosnan, Nathan Hubbard, John Walsh,
  • Basketball Analytics – 2012
    Basketball Analytics – 2012, John Hollinger, Dean Oliver, Mike Zarren, Jackie MacMullan,
  • Franchises in Transition
    Daryl Morey, George Postolos, Drew Carey, Paraag Marathe, Tony Reali, Rita Benson LeBlanc,
  • Baseball Analytics, Presented by Sportvision – 2012
    Bill James, Jeff Luhnow, Mark Shapiro, Scott Boras, Rob Neyer, Rocco Baldelli,
  • Coaching Analytics – 2012
    Coaching Analytics – 2012, Eric Mangini, Bill Simmons, Lawrence Jackson, Brent Barry, Daryl Morey,
  • Media Rights: Pricing, Power and Competition
    Bob Bowman, Brian Rolapp, Eric Shanks, Anita Elberse, Jon Miller, John Skipper,
  • Business of Sports: Winning Off the Field
    David Gill, Jeanie Buss, Neil Glat, Scott O’Neil, Steve Pagliuca, Jessica Gelman,
  • Total QBR – What ESPN Analytics Learned
    Dean Oliver, Jeff Bennett, Peter Keating, Albert Larcada, Hank Gargiulo,
  • StubHub: Eliminating Fraud Through Analytics
    Tim Malone, Robert Capps,
  • Live B.S. Report: Bill James with Bill Simmons
    Bill James, Bill Simmons,
  • Slam Force G’s: Quantifying the Force of a Monster Dunk
    Peter Scott,
  • Analytics of Sports Franchise Valuation
    Analytics of Sports Franchise Valuation,
  • First Pitch MBA Sports Business Case Competition Presented by the NFL – 2012
    Brian Lafemina, Bobby Gallo, Sid Rao, Jessica Gelman, Corbin Petro,
  • ESPN’s College Basketball Power Index
    Dean Oliver, Alok Pattani,
  • The America’s Cup: Augmenting the Visual Experience of Sport
    Stan Honey, The America’s Cup: Augmenting the Visual Experience of Sport,
  • Experience and Winning in the National Basketball Association
    James Tarlow,
  • NBA Chemistry: Positive and Negative Synergies in Basketball
    Allan Maymin, Philip Maymin, Eugene Shen,
  • Using Cumulative Win Probabilities to Predict NCAA Basketball Performance
    Mark Bashuk,
  • CourtVision: New Visual and Spatial Analytics for the NBA (2012 RP Runner-Up)
    Kirk Goldsberry,
  • An Expected Goals Model for Evaluating NHL Teams and Players
    Brian Macdonald,
  • Predicting the Next Pitch
    Predicting the Next Pitch,
  • Big 2’s and Big 3’s: Analyzing How a Team’s Best Players Complement Each Other
    Robert Ayer,
  • The Effect of Fan Passion and Official League Sponsorship on Brand Metrics: A Longitudinal Study of Official NFL Sponsors and ROO
    Kirk Wakefield, Anne Rivers,
  • Deconstructing the Rebound with Optical Tracking Data (2012 RP Grand Prize/Alpha Winner)
    Rajiv Maheswaran, Aaron Henehan, Samantha Danesis, Yu-Han Chang,
  • The “Athletic Brain” — What Is It and Can It Be Trained?
    Jason Sada,
  • AtomStats: Analyzing Baseball Statistics in a New Way
    Mike Attanasio, Webb Horn,
  • How New Concussion Technology Will Force Radical Change in Sports
    Chris Nowinski,
  • The Future of NASCAR Driver Development
    Paul Harraka,
  • Next Generation Sports Coaching Using Mobile Devices
    Krishna Ramchandran,
  • The Revolution in Advanced Sports Analytic Systems
    Kevin Goodfellow,
  • How to Cure Tanking
    Adam Gold,
  • Fighting with Data: Creating Statistics from Scratch in Mixed Martial Arts
    Rami Genauer,
  • The Sixth Tool: Training Baseball Pitch Recognition
    Peter Fadde,
  • Achieving Optimal Athletic Performance Through Blood Biochemistry
    Gil Blander,
  • The Power of Belief in Sports Performance Research
    Peter Blanch,
  • Automating Bill Simmons
    Robbie Allen,
  • Moving Without the Ball
    Kevin Arnovitz,
  • From 5 to 13: Redefining the Positions in Basketball (2012 EOS/Alpha Award Winner)
    Muthu Alagappan,
  • Football Analytics – 2012
    Eric Mangini, Football Analytics – 2012, Paraag Marathe, Matt Roth, Andrea Kremer,
  • Winning Strategies for Ticket Pricing: What Secondary Market Data Does – and Doesn’t – Tell You
    Robert Stavins, Winning Strategies for Ticket Pricing: What Secondary Market Data Does – and Doesn’t – Tell You,
  • Sportvision’s Baseball Data Platform – The View from an Objective Lens
    Greg Moore,
  • Posters
  • Fantasy Sports Analytics
    Matthew Berry, Peter Schoenke, Jonah Keri, Joe Bryant, Fantasy Sports Analytics,
  • Competitive Advantage: Sports Business Analytics – 2012
    Chris Marinak, Competitive Advantage: Sports Business Analytics – 2012, Brian Lafemina, Bobby Gallo, John Forese,
  • Effort vs. Concentration: The Asymmetric Impact of Pressure on NBA Performance (2012 ESPN Fan’s Choice Winner)
    Matthew Goldman, Justin M Rao,
  • Brand Equity: Valuing Sports Sponsorship
    Phil de Picciotto, Greg Via, John Brody, Lawrence Norman, Rachel Nichols,
  • Box Score Rebooted
    Bill James, John Thorn, Dean Oliver, John Dewan, John Walsh,
  • eSports: The Future of Competition
    Sundance DiGiovanni, Alexander Garfield, Sean Plott, Mike Morhaime, Stuart Saw,
  • Building the Modern Athlete: Performance Analytics
    John Brenkus, Michael McCann, Kevin Pritchard, Mark Verstegen, Peter Keating, Angela Ruggiero,
  • Art & Analytics of Negotiation
    Joel Linzner, Alec Scheiner, Gary Gertzog, Cade Massey, Shira Springer, Brian Burke,
  • Ticketing Analytics, Presented by StubHub – 2012
    Lou DePaoli, Brian Lafemina, Ticketing Analytics, Presented by StubHub – 2012, Danielle Maged, Jessica Gelman,
  • In the Best Interest of the Game: The Evolution of Sports Leagues
    Gary Bettman, Scott Boras, Rob Manfred, Steve Tisch, Adam Silver, Michael Wilbon,
  • Tennis Analytics
    Todd Martin, Paul Annacone, Craig O’Shannessy, Marc Stein,
  • Insider Trading: Sports Bookmaking and Gambling
    Chad Millman, Insider Trading: Sports Bookmaking and Gambling, Bob Stoll, Matthew Holt,
  • Soccer Analytics – 2012
    Drew Carey, Alexi Lalas, Marc Stein, Steven Houston, Scott McLachlan, Steve Brown,
  • Hockey Analytics – 2012
    Peter Chiarelli, Mike Milbury, Tony Amonte, Michael Schuckers, Kathryn Tappen, Brian Burke,
  • Live B.S. Report: Cuban One-on-One with Simmons
    Mark Cuban, Bill Simmons,
  • Conference Year

  • Trade Show Business Competition – 2012
    Neil Glat, Bill Aulet, Jim Quagliaroli,
  • Lessons from the PGA TOUR’s ShotLink system
    Steve Evans,
  • Interview with Scott Boras
    Scott Boras,
  • Interview with Jeff Luhnow
    Jeff Luhnow,
  • Interview with Alexi Lalas
    Alexi Lalas,
  • Interview Paraag Marathe
    Paraag Marathe,
  • Draft Dodgers No More
    Dan Rosenheck,
  • A Systematic Approach to Sports Negotiations
    Ron Shapiro,
  • Fanalytics – 2012
    Jonathan Kraft, Bill Simmons, Tim Brosnan, Nathan Hubbard, John Walsh,
  • Basketball Analytics – 2012
    Basketball Analytics – 2012, John Hollinger, Dean Oliver, Mike Zarren, Jackie MacMullan,
  • Franchises in Transition
    Daryl Morey, George Postolos, Drew Carey, Paraag Marathe, Tony Reali, Rita Benson LeBlanc,
  • Baseball Analytics, Presented by Sportvision – 2012
    Bill James, Jeff Luhnow, Mark Shapiro, Scott Boras, Rob Neyer, Rocco Baldelli,
  • Coaching Analytics – 2012
    Coaching Analytics – 2012, Eric Mangini, Bill Simmons, Lawrence Jackson, Brent Barry, Daryl Morey,
  • Media Rights: Pricing, Power and Competition
    Bob Bowman, Brian Rolapp, Eric Shanks, Anita Elberse, Jon Miller, John Skipper,
  • Business of Sports: Winning Off the Field
    David Gill, Jeanie Buss, Neil Glat, Scott O’Neil, Steve Pagliuca, Jessica Gelman,
  • Ticketmaster LiveAnalytics: Big Data and Sports Ticketing
    John Forese,
  • Total QBR – What ESPN Analytics Learned
    Dean Oliver, Jeff Bennett, Peter Keating, Albert Larcada, Hank Gargiulo,
  • StubHub: Eliminating Fraud Through Analytics
    Tim Malone, Robert Capps,
  • Live B.S. Report: Bill James with Bill Simmons
    Bill James, Bill Simmons,
  • Slam Force G’s: Quantifying the Force of a Monster Dunk
    Peter Scott,
  • Analytics of Sports Franchise Valuation
    Analytics of Sports Franchise Valuation,
  • First Pitch MBA Sports Business Case Competition Presented by the NFL – 2012
    Brian Lafemina, Bobby Gallo, Sid Rao, Jessica Gelman, Corbin Petro,
  • ESPN’s College Basketball Power Index
    Dean Oliver, Alok Pattani,
  • The America’s Cup: Augmenting the Visual Experience of Sport
    Stan Honey, The America’s Cup: Augmenting the Visual Experience of Sport,
  • Experience and Winning in the National Basketball Association
    James Tarlow,
  • NBA Chemistry: Positive and Negative Synergies in Basketball
    Allan Maymin, Philip Maymin, Eugene Shen,
  • Using Cumulative Win Probabilities to Predict NCAA Basketball Performance
    Mark Bashuk,
  • CourtVision: New Visual and Spatial Analytics for the NBA (2012 RP Runner-Up)
    Kirk Goldsberry,
  • An Expected Goals Model for Evaluating NHL Teams and Players
    Brian Macdonald,
  • Predicting the Next Pitch
    Predicting the Next Pitch,
  • Big 2’s and Big 3’s: Analyzing How a Team’s Best Players Complement Each Other
    Robert Ayer,
  • The Effect of Fan Passion and Official League Sponsorship on Brand Metrics: A Longitudinal Study of Official NFL Sponsors and ROO
    Kirk Wakefield, Anne Rivers,
  • Deconstructing the Rebound with Optical Tracking Data (2012 RP Grand Prize/Alpha Winner)
    Rajiv Maheswaran, Aaron Henehan, Samantha Danesis, Yu-Han Chang,
  • The “Athletic Brain” — What Is It and Can It Be Trained?
    Jason Sada,
  • AtomStats: Analyzing Baseball Statistics in a New Way
    Mike Attanasio, Webb Horn,
  • How New Concussion Technology Will Force Radical Change in Sports
    Chris Nowinski,
  • The Future of NASCAR Driver Development
    Paul Harraka,
  • Next Generation Sports Coaching Using Mobile Devices
    Krishna Ramchandran,
  • The Revolution in Advanced Sports Analytic Systems
    Kevin Goodfellow,
  • How to Cure Tanking
    Adam Gold,
  • Fighting with Data: Creating Statistics from Scratch in Mixed Martial Arts
    Rami Genauer,
  • The Sixth Tool: Training Baseball Pitch Recognition
    Peter Fadde,
  • Achieving Optimal Athletic Performance Through Blood Biochemistry
    Gil Blander,
  • The Power of Belief in Sports Performance Research
    Peter Blanch,
  • Automating Bill Simmons
    Robbie Allen,
  • Moving Without the Ball
    Kevin Arnovitz,
  • From 5 to 13: Redefining the Positions in Basketball (2012 EOS/Alpha Award Winner)
    Muthu Alagappan,
  • Football Analytics – 2012
    Eric Mangini, Football Analytics – 2012, Paraag Marathe, Matt Roth, Andrea Kremer,
  • Winning Strategies for Ticket Pricing: What Secondary Market Data Does – and Doesn’t – Tell You
    Robert Stavins, Winning Strategies for Ticket Pricing: What Secondary Market Data Does – and Doesn’t – Tell You,
  • Sportvision’s Baseball Data Platform – The View from an Objective Lens
    Greg Moore,
  • Proceedings
  • Posters
  • Fantasy Sports Analytics
    Matthew Berry, Peter Schoenke, Jonah Keri, Joe Bryant, Fantasy Sports Analytics,
  • Competitive Advantage: Sports Business Analytics – 2012
    Chris Marinak, Competitive Advantage: Sports Business Analytics – 2012, Brian Lafemina, Bobby Gallo, John Forese,
  • Effort vs. Concentration: The Asymmetric Impact of Pressure on NBA Performance (2012 ESPN Fan’s Choice Winner)
    Matthew Goldman, Justin M Rao,
  • Brand Equity: Valuing Sports Sponsorship
    Phil de Picciotto, Greg Via, John Brody, Lawrence Norman, Rachel Nichols,
  • Box Score Rebooted
    Bill James, John Thorn, Dean Oliver, John Dewan, John Walsh,
  • eSports: The Future of Competition
    Sundance DiGiovanni, Alexander Garfield, Sean Plott, Mike Morhaime, Stuart Saw,
  • Invited Speakers – Individual Presentations
    Invited Speakers – Individual Presentations, Joseph McNulty, Robert Stavins, Dan Rosenheck, Steve Evans,
  • Building the Modern Athlete: Performance Analytics
    John Brenkus, Michael McCann, Kevin Pritchard, Mark Verstegen, Peter Keating, Angela Ruggiero,
  • Art & Analytics of Negotiation
    Joel Linzner, Alec Scheiner, Gary Gertzog, Cade Massey, Shira Springer, Brian Burke,
  • Ticketing Analytics, Presented by StubHub – 2012
    Lou DePaoli, Brian Lafemina, Ticketing Analytics, Presented by StubHub – 2012, Danielle Maged, Jessica Gelman,
  • In the Best Interest of the Game: The Evolution of Sports Leagues
    Gary Bettman, Scott Boras, Rob Manfred, Steve Tisch, Adam Silver, Michael Wilbon,
  • Tennis Analytics
    Todd Martin, Paul Annacone, Craig O’Shannessy, Marc Stein,
  • Insider Trading: Sports Bookmaking and Gambling
    Chad Millman, Insider Trading: Sports Bookmaking and Gambling, Bob Stoll, Matthew Holt,
  • Soccer Analytics – 2012
    Drew Carey, Alexi Lalas, Marc Stein, Steven Houston, Scott McLachlan, Steve Brown,
  • Motorsports Analytics, Presented by Sportvision
    Geoff Bodine, Andy Schwalb, Hank Adams, Michael Nelson, Gary Belsky,
  • Hockey Analytics – 2012
    Peter Chiarelli, Mike Milbury, Tony Amonte, Michael Schuckers, Kathryn Tappen, Brian Burke,
  • Live B.S. Report: Cuban One-on-One with Simmons
    Mark Cuban, Bill Simmons,