The 6th annual conference was held from March 2-3, 2012 at the Hynes Convention Center. The attendance grew by over 50% from 2011 with 2,200 guests and a 250+ waitlist. There were 22 panels featuring 100 panelists, including representatives from the five current championship teams: Dallas Mavericks owner Mark Cuban, Manchester United F.C. CEO David Gill, Boston Bruins GM Peter Chiarelli, New York Giants Chairman Steve Tisch, and current Houston Astros GM and former St. Louis Cardinals Vice President Jeff Luhnow.
The conference had multiple panels running simultaneously and covered the sports of baseball, basketball, football, hockey, soccer, tennis, and motorsports. Eleven first-time panels were introduced and addressed topics both on the business and operations of sports.
Each day of the conference ended with a live B.S. Report with Bill Simmons interviewing Bill James and Mark Cuban. The ESPN show Numbers Never* Lie, hosted by Michael Smith and Charissa Thompson, was broadcast live from the conference and conversed with conference panelists Mark Shapiro, Paraag Marathe, and Bill James. The conference continued its success in attracting new, interesting and unique research papers and Evolution of Sports talks. Some new facets unveiled for this conference included the inaugural Alpha Awards for sports analytics achievement as well as the Competitive Advantage Seminar and Trade Show Business Competition.
“This conference is a culmination of 30 years of my work.”