Workshops

New to the SSAC in 2016, workshops represent an in-depth interactive presentation that allow attendees to work with an expert in a specific field to gain data analytics experience.  These events are designed for smaller crowds and participants are advised to bring laptops or other equipment, as suggested by the workshop moderator. This year's topics include:

2016 MIT SLOAN SPORTS ANALYTICS CONFERENCE Workshop

Description
Find out how the Kansas City Chiefs have utilized data and data systems to facilitate the Season Ticket Member renewal process, done completely online without paper invoices for the past three seasons. In addition, the workshop will cover how to leverage data to increase renewal rates
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Description
Join Jonathan Martinez in an interactive discussion around the day-to-day concerns, issues and best practices surrounding Sports CRM
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Description
A demonstration of a dashboard application for the iOS operating system that demonstrates the principles of quality data visualization on a mobile platform leveraging a customer data warehouse. The application will help explain what is necessary for good data visualizations and context for the impact of joining disparate data sources in a single dashboard
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Description
If there’s one eternal question that every sales team wrestles with it is….“How do I know which leads are the ‘good’ and which ones are the ‘bad’ ones?Lead scoring is the process of ranking a lead’s level of interest and sales readiness to buy. It is the ultimate collaboration of your sales, marketing, and analytics team working together. Sports organizations have a multitude of data sources to comb through and find qualified leads, however, the level of sophistication with lead scoring across teams varies greatly.Where does your organization’s lead scoring efforts stack up? Find out in Chris Zeppenfeld’s session, “The Evolution of Lead Scoring.”
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Description
Setting season ticket prices can be a delicate balance between demand, availability, and other team considerations. This workshop will explore some of the key factors to consider when evaluating pricing and stadium segmentation, as well as the importance of how information is presented to key club stakeholders.
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Predicting player and team decisions based on their historic tendencies can provide a decisive edge to play calling and strategies. In this workshop we use R to extract information from text-based play-by-play using text mining, data munging and plotting. Examples include quarterback receiver preferences and play selection by down.
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Description
The high-density WLAN workshop will deplore the unique challenges of deploying WLAN into large public venues such as stadiums and arenas.
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