First Pitch Case Competition

Sponsored by ticketmaster_blog page

Every year, the MIT Sloan Sports Analytics Conference hosts the First Pitch Case Competition for top graduate students from around the globe who are attending the conference. The competition allows evaluation and analysis of a major sports organization’s most challenging issues while providing a networking and educational platform for graduate students with sports career aspirations. In teams of three, students are tasked with analyzing and suggesting solutions for a challenging sports business issue. Previous years cases have been developed in conjunction with Ticketmaster, Zebra Technologies, MLB Advanced Media, the NFL, and AECOM.

The 2016 conference featured the sixth annual First Pitch Graduate Sports Business Case Competition. The competition was sponsored by Ticketmaster to provide graduate students with a fun, dynamic, and competitive learning experience to gain exposure to a challenging sports business issue. In 2016, 44 teams from top global graduate programs participated. The three finalist teams will present at the conference on Saturday, March 12th.

In a highly competitive services industry, Ticketmaster is continuously working with its clients to learn about consumers’ changing interests and desires before, during, and after live events. In 2014, Ticketmaster introduced new products that helped drive a 7% increase in the gross transaction value of primary tickets to $23 billion, and a 55% increase in secondary gross transaction value. Given the breadth and depth of Ticketmaster’s tools and capabilities, the company is exploring ways to be a better business partner to NBA teams through technology enhancements, additional value-added services, or recommended changes to NBA team season ticket packages and sales operations based on its capabilities or partnerships.

Congratulations to our 2016 Finalists
• McGill University (Jorge Tatto, Deepti Kaul, and Christian Mathews-Gagne)
• Johnson (Cornell University) (Jason Lee, Matthew Langton, and Franklin Nguyen)
• Old Dominion University (Alexandra Iqbal, Fatou Diouf, and Rohit Dalal)

2016 First Pitch Case Competition Registration Form:
For ticketed graduate students interested in participating in the 2016 First Pitch Case Competition, please have one team member fill out this FORM for the entire team. Each team member must have a ticket and EventBrite Order Number for the team registration to be valid and eligible for participation.

Don’t have a ticket yet, but still want to participate in the First Pitch Case Competition with classmates? Tickets for the 10th Annual Sloan Sports Analytics Conference can be purchased HERE.


Conference Tickets Go On Sale*October 21st, 2015
Team Sign-up DeadlineJanuary 15th, 2016
Distribution of Opening Round Case MaterialsFebruary 5th, 2016
Deadline for Opening Round Team SubmissionsFebruary 19th, 2016
Finalist Teams NotifiedMarch 4th, 2016
Final Round Live PresentationsMarch 11th, 2016
Winners AnnouncedMarch 12th, 2016

* Please note in order to sign up a team for the First Pitch Case Competition, all three team members must have tickets to attend the 2016 Sloan Sports Analytics Conference.

Teams must consist of three (3) current students from the same graduate program. All team members must be registered and have paid for the MIT Sloan Sports Analytics Conference at the time of registering for First Pitch. There will be no additional fee to participate in First Pitch.

The opening round judging will be “program-blind” (i.e. judges will not know the school of each team). Presentations must not reveal graduate program other than on introduction and/or conclusion slides. Judging will be scored using the following:
• Presentation – 30 points
• Thoughtfulness/thoroughness of response – 50 points
• Creativity – 20 points
The evaluation of the top three teams will be done by a panel of industry experts chosen by the Sloan Sports Analytics Conference organizers. The officials will evaluate each team’s analytical ability, decision-making, creativity, and thoughtfulness of recommendations, as well as the actual delivery. The officials reserve the right to determine the winning team and the rankings of the teams to follow.

Each of the top three teams will receive a prize determined by the Sloan Sports Analytics Conference organizers and sponsoring company. Any team that withdraws or is disqualified from the competition will not be entitled to any prizes.

The 2015 conference featured the fifth annual First Pitch Graduate Sports Business Case Competition. The competition was sponsored by Zebra Technologies and provided students a forum to analyze and suggest solutions for a challenging business issue. In 2015, 23 teams from top global graduate programs participated. The three finalist teams presented at the conference on Saturday, February 28th.

In 2014, Zebra Technology Corporation launched “MotionWorks,” a real-time player tracking system that uses patented RFID technology. The NFL selected Zebra’s MotionWorks system to integrate league-wide to enhance an important segment of its business previously limited to after-the-fact data and to form an integral component of a sweeping effort to introduce “Next Generation Statistics” (NGS). Beginning with the 2014 NFL season, all players wear Zebra tracking chips that provide never-before available data from game day. Zebra’s real-time technology has innumerable applications that can enable real-time insights to drive coaching and player evaluation decisions and real-time entertainment value for fans. Zebra is interested in understanding how its tools and the NGS platform can be monetized off the field and to recast the consumer experience including how fans consume sports across multiple media such as in-stadium, digital, fantasy, mobile and the gaming application space.

2015 Finalists
• 1st Place: Harvard Business School (Daniel Adler, Ali Habib, Matt Quinn)
• 2nd Place: The Wharton School (Vikram Arumilli, Michela DeSantis, Kit Neuman)
• 3rd Place: Tuck School of Business (Jeffrey Clark, Adam Klene, Fan Zhou)

2015 First Pitch Case Competition Winners – Harvard Business School – Daniel Adler, Ali Habib, Matt Quinn