First Pitch Case Competition

Presented by zebra


Participation in the competition is free, but it is a requirement that each participant be a registered and ticket-holding attendee of the conference. Approximately one month before the conference, case specifics will be released and teams will have two weeks to work on their submission. At the conference in February, finalists from the top three selected teams will present their solutions to a panel of industry and business leaders and prizes will be awarded to the winners.


• Registration Opens:January 8th
• Registration Deadline:January 20th
• Materials Sent to Teams:January 23rd
• Submissions Due:February 6th by 11:59pm
• Finalists Announced:February 20th (tentative)
• Conference Dates: February 27th & 28th

• The 2015 competition is open to currently-enrolled graduate students (an undergrad competition is not planned for this year)
• Teams must consist of three members from a given graduate program
•  All three team members must hold tickets to the 2015 conference prior to the First Pitch registration deadline of January 20th. Teams that do not meet this condition will not be eligible to participate
• The top three entries will be blind-judged and selected to present to our panel of judges at the 2015 conference
• Registration will open in early January, with the distribution of case materials to follow in mid-January

• Registration: Teams of 3 full-time graduate students register by January 20th.
• 1st Round: Teams received the case on January 23rd and have two weeks to submit their findings by February 6th. The three finalist teams will be announced around February 20th.
• Finals: On Friday, February 27th (tentative schedule) at the MIT Sloan Sports Analytics Conference, the three finalists presented to a panel of judges who are industry and business leaders. The winners will be announced at the Alpha Awards on the afternoon of Saturday, February 28th.

Details about the prizes for the three winning teams are forthcoming.

Please contact with questions.

The 2014 conference featured the fourth annual First Pitch MBA Sports Business Case Competition. The competition was sponsored by Aramark and  provided students a forum to analyze and suggest solutions for a challenging business issue.

The 2014 winning teams received luxury suite game tickets and fan experience package (1st place) or general admission game tickets (2nd and 3rd place).

Despite the proliferation of sports analytics data available to teams, they have limited insight into the behavior of individual fans within their venues. Aramark would like to know if it is realistic for teams to determine exactly who is in the building or stadium? If so, how can fan identity help teams personalize the game experience to each individual, impact revenue generation capabilities and future stadium offerings, and quantify the value of different fan profiles?

2014 Finalists
• Wisconsin School of Business (Winner)
• Kellogg School of Management
• The Wharton School

2014 First Pitch Case Competition Winners — Wisconsin School of Business – AJ Dhingra, Scott Olson, and Peter Oppermann