2014 EVENT (PRELIMINARY):
Participation in the competition is free, but it is a requirement that each participant be a registered and ticket-holding attendee of the conference. About one to two months before the conference, case specifics will be released and teams will have 2 weeks to work on their submission. At the conference in February-March, finalists from the top three selected teams will present their solutions to a panel of industry and business leaders and prizes will be awarded to the winners.
• The 2014 competition is anticipated to be for currently-enrolled MBA students (an undergrad competition is not currently planned for this year)
• Teams must consist of three members from a given MBA program
• All team members must purchase tickets to be eligible for the competition (tickets going fast, please don’t wait)
• Each school will be limited to no more than two teams
• The top three entries will be blind-judged and selected to present to our panel of judges at the 2014 conference
• Registration will open in December, with the case likely to follow in January
SYNOPSIS OF THE 2013 EVENT
The 2013 conference featured the third annual First Pitch MBA Sports Business Case Competition as well as a new and distinct undergraduate branch of the competition. The competition was sponsored by MLB Advanced Media and provided students a forum to analyze and suggest solutions for a challenging business issue.
HOW IT WORKED:
•Registration: Teams of 3 full-time MBA or undergraduate students registered by January 4th.
•1st Round: Teams received the case on January 25th and had two weeks to submit their findings.
•Finals: On Friday, March 1st at the Sloan Sports Analytics Conference, the three finalists presented to a panel of judges who are industry and business leaders.
The winning teams received cash prizes, MLB.TV Premium subscriptions, iPad Minis, and an MLBAM Baseball Experience Day.
Details for the 2014 event will be posted in the fall of 2013. Contact FirstPitch@
SNAPSHOT OF THE MBA CASE:
Since 2002, MLBAM has sold MLB.TV as a direct-to-consumer, out-of-market subscription service, mirroring the cable television dual-revenue model (subscription/advertising). MLB.TV is now offered at two price points as either a standard service or as a premium service, allowing subscribers to watch live games across an array of connected devices, gaming consoles, and mobile phones or tablets. MLBAM would like to refine and optimize the business model for continuing to grow subscribers and revenue.
2013 MBA Finalists
•Tuck School of Business at Dartmouth (Winner)
•University of Chicago Booth School of Business
•Columbia Business School
SNAPSHOT OF THE UNDERGRADUATE CASE:
As Major League ballparks continue to increase Wi-Fi and cellular network capabilities, there are countless opportunities to give fans access to new mobile products that personalize and enhance their visits to these baseball cathedrals. The first and most successful of which is MLB.com At The Ballpark. Originally launched as part of the top-selling At Bat mobile app in July 2010, At The Ballpark now is a standalone free app that saw nearly one million downloads in its rookie campaign. At The Ballpark personalizes and complements fans’ trips to the ballpark with mobile check-in, social media, offers, rewards, exclusive content, maps, mobile food ordering, My Journal and more. MLBAM would like to discover potential new sources of revenue and continue to expand the live experience of fans.
2013 Undergraduate Finalists
•Queen’s University (Winner)