Chris Anderson

Executive Vice Chairman and Managing Director of Coventry City FC


A pioneer of soccer analytics, Chris Anderson is passionate about applying rigorous and appropriate analysis tools to acquire, manage, and sustain clubs in the context of global competition for talent and success. Anderson’s best-selling book on football analytics, co-authored with David Sally, is titled The Numbers Game: Why Everything You Know About Soccer Is Wrong”. A “Moneyball meets Freakonomics” for soccer, The Numbers Game combines scientific principles and methods with soccer’s numbers to help fans see the game they love in a new light and unmask the ways in which managers and owners get it wrong, often to the tune of millions of dollars. Billy Beane called it “A Must Read” and the Times of London hailed it as “the book that could change the game forever”.

Trained as a data scientist with a focus on behavioral data, he has 25 years of experience analyzing complex datasets. Together with David Sally, he has advised a variety of clients in the soccer industry on soccer operations, strategy, and analytics. Anderson also has been a frequent commentator and speaker on the use of analytics in soccer and Big Data in high performing organizations.