Fanalytics – 2012

Fan + Analytics.  While Google, Facebook and Amazon are tailoring your web experience, the sports world has an entirely different approach to understanding their fan and gaining a competitive advantage.  This panel brings together thought leaders from the most preeminent organizations in the sports and media world to discuss the evolution and growing importance of Fanalytics.

Whether tracking ticket purchase, gate entry or web/email behavior, fan information has become a gateway to predict fan behavior, improve the fan experience and ultimately, drive revenues.  This panel will provide insight into what is happening today, what the future holds and how each organization is using fanalytics to define new opportunities.

Moderator: Bill Simmons