Jessica Gelman

VP of Customer Marketing & Strategy, The Kraft Sports Group


As The Kraft Sports Group’s Vice President of Customer Marketing & Strategy, Gelman leads key marketing, operating and related strategic planning activities for the New England Patriots, New England Revolution, Gillette Stadium, and Patriot Place.

In her twelfth year with the organization, Jessica has created and implemented an analytics-focused strategy for understanding and marketing to customers across all business lines.  Her responsibilities encompass four areas: leading the customer marketing function including database marketing, market research, analytics and direct marketing; overseeing customer-facing business lines, including ticketing and retail; building new businesses to extend the Patriots’ assets; and working closely with other functional areas to further develop business strategy/operations.

This past year, Gelman earned selection to the Sports Business Journal “Game Changers, Class of 2012″ which honors women who are leading and innovating in sports business.

Prior to the Kraft Sports Group, Gelman worked as a strategy consultant at the Mitchell Madison Group. Her primary areas of focus were the entertainment and financial services industries.

Gelman earned an MBA from Harvard Business School and a BA, cum laude in psychology, from Harvard College. She was honored as Harvard Female Athlete of the Year after leading Harvard to consecutive Ivy League Basketball Championships and NCAA Tournament appearances. Subsequently, she played professionally in Europe. Gelman has been inducted into both the New England Basketball Hall of Fame and The Connecticut Women’s Basketball Hall of Fame.

Gelman co-founded and continues to chair the annual MIT Sloan Sports Business conference, the first and largest analytically focused sports business conference.  In 2012, Fast Company ranked the MIT Sloan Sports Analytics Conference third among its Most Innovative Companies in Sports, trailing only the NFL and MLB Advanced Media (MLBAM).

Gelman is married, has a son, and resides in the greater Boston suburbs.

Jessica can be reached at