Jessica Gelman

VP of Customer Marketing & Strategy, The Kraft Sports Group


As The Kraft Sports Group’s Vice President of Customer Marketing & Strategy, Gelman leads multiple functions, including business operations, customer marketing, and strategy for the New England Patriots, New England Revolution, Gillette Stadium, and Patriot Place.

Since joining the organization in 2002, Jessica has created and implemented an analytics-focused strategy for customer engagement and business growth. Her responsibilities encompass three areas: leading business operations, including ticketing, retail, analytics and business intelligence; driving customer marketing through database marketing, market research, sales planning, and direct marketing; and overseeing strategy to build new businesses.

Gelman has received recognition for her leadership and innovation, including the 2014 Sports Business Journal “Forty under 40” class which honors the most promising young executives in sports business under the age of 40 and in 2012 Sports Business Journal’s “Game Changers″ which honors women who are leading and innovating in sports business.  Gelman represents the New England Patriots on several NFL committees, including Customer Data Management and Fan Engagement Research Advisory.  Additionally, she was selected to be part of Ticketmaster’s Sports Technology Advisors Group.

Prior to the Kraft Sports Group, Gelman worked as a strategy consultant at the Mitchell Madison Group, a McKinsey spin-off and played professional basketball in Europe.  Gelman has been inducted into both the New England Basketball Hall of Fame and The Connecticut Women’s Basketball Hall of Fame.

Gelman earned an MBA from Harvard Business School and a BA, cum laude in psychology, from Harvard College. While at Harvard, she was honored as Harvard Female Athlete of the Year after leading Harvard to consecutive Ivy League titles and NCAA Tournament appearances.  She is an elected board member of the Harvard Alumni Association.  Gelman co-founded and continues to co-chair the annual MIT Sloan Sports Analytics conference, the first and largest analytically focused sports conference.

Gelman is married, has a son, and resides in the greater Boston area.

Jessica can be reached at