Chief Marketing Officer, NFL
Born in Kenya, Mark Waller attended Monmouth Grammar School before graduating with honors from Durham University (England) with a BA degree in Spanish and Italian.
Immediately after graduation he embarked on an international business career that now spans more than 23 years with global companies and includes positions overseas in the United Kingdom, Spain, the Canary Islands, Greece and the United States.
Waller joined the NFL in February 2006, heading up the league’s international effort. He was named senior vice president of marketing and sales in June 2007 before being named the NFL’s first Chief Marketing Officer in September 2009.
Waller is responsible for creating an integrated marketing function that operates across all NFL platforms and properties, including NFL Ventures, NFL Network and NFL.com. He works closely with sponsors, network partners, advertisers and licensees to ensure that the NFL brand is consistently presented in alignment with our goals. In addition to his responsibility for the NFL brand, marketing, promotions and creative across all entities, Waller continues to oversee the international business.
He began his business career with Gallaher Ltd, the UK tobacco manufacturer of market-leading brands Benson & Hedges and Silk Cut, in 1983. After five years in Gallaher’s International Division, working in Spain and the Canary Islands, Mark joined Guinness in 1988 as Regional Director for Guinness Export. With the acquisition of Distillers PLC, Mark joined the Guinness subsidiary of United Distillers, and moved to Spain, initially as Marketing Director and then General Manager.
Following successful assignments as General Manager of United Distillers Greece, Mark moved to the USA in 1996, initially as VP Marketing for Scheffelin & Somerset, with overall responsibility for the marketing of Johnnie Walker, Dewars and Tanqueray brands.
With the merger of Guinness/Grand Metropolitan, Mark led the business integration in the Midwest as President-Central Region, before joining Diageo North America as executive vice president for consumer strategy & marketing. In this role Mark led the design and execution of strategies to grow the popularity of spirits with the U.S. consumer using integrated innovation and marketing programs. Mark also spearheaded the development of legislative and consumer access initiatives to broaden the availability of the spirits within the United States.
Mark is married with two children and lives in Darien, CT.